Chain Linked

Teams building an audience on LinkedIn were stitching together four tools: one to find ideas, one to write, one to design carousels, one to schedule. Nothing shared context, so every handoff lost the thread.

A single platform carrying a user from content ideation through generation, in-house carousel creation, scheduling, and performance analytics.

Team workflows on top of it: organisations add members, monitor activity, and track individual and team performance against the same numbers.

As CTO I owned the whole surface: frontend architecture, backend services, databases, data pipelines, model integrations, auth, security, and deployment.